EasternVille Welcomes A New Resident written by Lesego Ginger Dithebe

Watch the Virtual Press Conference on the link: https://fb.watch/cyc0aMu4TZ/

๐—ช๐—ผ๐—ฟ๐˜€๐—ฒ๐—ฃ๐˜€๐˜† has found a comfortable home in the village of greatness.
ย The iconic move is one for the books as the adroit wordsmith has recently penned a profitable deal with the fast growing entertainment stable, ๐—˜๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐—ป๐—ฉ๐—ถ๐—น๐—น๐—ฒ ๐— ๐˜‚๐˜€๐—ถ๐—ฐ.

EasternVille Music is a Vaal based record label that boasts different shades of talent through blue-blooded entertainer, ๐—ž๐˜…๐—ป๐—ด ๐—• ๐—ง๐—ต๐—ฒ ๐—š๐—ฟ๐—ฒ๐—ฎ๐˜; red-hot emcee, ๐—Ÿ๐—ฒ๐—พ๐—ต๐˜„๐—ฎ; and seasoned producer with the grey matter, ๐—ฅ๐—ฎ๐˜„ ๐—•๐—ฒ๐—ฎ๐˜๐˜€.ย 

The company was established in 2019 but only rocked the floor in 2021 with a series of ground breaking achievements.

After claiming a sizeable stake in the music field, a game-changing acquisition was on the cards.
What better way to captivate minds and touch souls than adding psychic readings to your subjects?
๐—ง๐—ต๐—ฎ๐—ฏ๐—ฎ๐—ป๐—ด “๐—ฃ๐˜€๐˜†๐—ธ๐—ถ๐—ค” ๐— ๐—ผ๐—ธ๐—ต๐—ผ๐—ฏ๐—ผ who now goes by the stage name of WorsePsy is the latest addition to the proficient roster of EasternVille Music.ย 

The Sharpeville born rapper has cemented his place with verse construction skills that paint pictures with words and build spirits with messages. In terms of the value of his lyricism, the writing is on the wall.ย 
Music is indeed a universal language because WorsePsy connects different types of audiences by fusing interchangeable English and Sotho rhymes to narrate his heartfelt and relatable stories.
In 2015, he released an EP titled ๐—ช๐—ฎ๐˜† ๐—ผ๐—ณ ๐— ๐—ฎ๐—ฟ๐—น๐—ฒ๐˜†, and that way has eventually led him to the productive studios of EasternVille Music. And if the title of his last offering, ๐—˜๐˜๐—ฒ๐—ฟ๐—ป๐—ถ๐˜๐˜† ๐—˜๐—ฃ (2018) is anything to go by, then his seat at the new table is permanent.

The startling announcement of his acquisition was made earlier today at a press conference that was conducted by EasternVille Music at the plush offices of global music giants, Sheer Publishing.ย 
๐—ฆ๐—ต๐—ฒ๐—ฒ๐—ฟ ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต๐—ถ๐—ป๐—ด has a reputable clientele that consists of widely celebrated local artists such as Cassper Nyovest, DJ Switch, Kelly Khumalo, K.O, Lira, Zahara and the late Oliver Mtukudzi.

Internationally, the organization represents the publishing interests of powerhouses like Warner Chappell which houses Dr Dre and Lil Wayne, Hill Song Publishing and Concord Publishing.ย 
EasternVille Music and Sheer Publishing came to an administration agreement in mid-2021 – a deal that has since seen the latter being officially responsible for the worldwide copyright representation of the former.ย 

The historic deal between the two entities will greatly benefit WorsePsy as Sheer Publishing will be responsible for the collection/tracking of his royalties and pitching his music for opportunities that are tailored for his compositions.

After a three year hiatus, WorsePsy came back into the mix late last year (2021) with blistering features from his fellow hip-hop artists.ย ย 

He showcased how lethal his artistry was by ๐—น๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฆ๐˜„๐—ผ๐—ฟ๐—ฑ ๐—น๐—ถ๐—ณ๐—ฒ (๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—น๐˜‚๐—ฑ๐—ฒ) ๐˜„๐—ถ๐˜๐—ต ๐—š๐—ฟ๐—ถ๐˜‡๐˜‡๐— ๐—ผ on ๐—Ÿ๐—ถ๐˜ƒ๐—ฒ ๐—•๐˜† ๐—ง๐—ต๐—ฒ ๐—ฆ๐˜„๐—ผ๐—ฟ๐—ฑ ๐——๐—ถ๐—ฒ ๐—•๐˜† ๐—ง๐—ต๐—ฒ ๐—ฆ๐˜„๐—ผ๐—ฟ๐—ฑ album; and proceeded to use the same weaponry to cut the cake on ๐— ๐—ณ๐—ฎ๐˜‡๐—ถ ๐—ช๐—ฎ๐—ธ๐—ต๐—ผ from the same body of work.

Furthermore, he found a peaceful setting with ๐—•๐—ฎ๐˜€๐—ถ๐—ค ๐—ผ๐—ป ๐—”๐—ถ๐—ด๐—ต๐˜.
He then bagged a cheque with ๐—๐˜‚๐˜€๐˜๐—ฆ๐—ฎ๐—บ on ๐— ๐—ผ๐—ผ๐—น๐—ฎ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—Ÿ๐—ถ ๐— ๐—ฎ๐—ธ๐—ฎ๐˜๐˜€๐—ผ album and embarked on an unremitting path with ๐—ฆ๐˜‚๐—ฏ ๐—•๐—ฒ๐—ฎ๐˜๐˜‡ ๐—ผ๐—ป ๐—”๐—ธ๐—ฒ ๐—ง๐—ต๐—ถ๐—ฏ๐—ฒ๐˜†๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐— ๐—ฎ๐—ธ๐—ฒ ๐—ช๐—ฎ๐˜† ๐—ฎ๐—น๐—ฏ๐˜‚๐—บ.

Although this article is coming to an unfortunate end, the story continues on ๐—ช๐—ผ๐—ฟ๐˜€๐—ฒ ๐—ฆ๐—ถ๐—ฑ๐—ฒ ๐—ง๐—ฎ๐—น๐—ฒ๐˜€ as WorsePsy creatively recounts the episodes that have incessantly hampered his progress in recent years.
The first installment of ๐—ช๐—ผ๐—ฟ๐˜€๐—ฒ ๐—ฆ๐—ถ๐—ฑ๐—ฒ ๐—ง๐—ฎ๐—น๐—ฒ๐˜€ is a single titled ๐—ฆ๐—ผ๐˜๐—ต๐—ผ ๐—š๐—ฎ๐—น๐—ผ๐—ฟ๐—ฒ that mentions the losses that he has endured over the past few years, including that of his dear mother.ย 

When the heart bleeds over records, the music DNA determines family – WorsePsy has found one in EasternVille.

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