Pyramid Magazine has a sit down with Vusi Twala who is half of the two proud owners of CLOTHING BEYOND ORDINARY, a clothing brand from the Vaal Triangle aimed at touching the society with excellent quality clothing and accessories. 

Pyramid Mag: When was your clothing apparel established, and what was the inspiration behind it? 

Vusi Twala: Believe it or not, it was established in 2004 by me and my 2 beasties whilst doing grade 8 dreaming of one day becoming a powerhouse of a brand. We were inspired by our schoolmates, a specific time when we were given a standing ovation on our style and choice of dress code on private clothes day “civies”

Pyramid Mag: Who are the key partners behind the brand?

Vusi Twala: It is myself (Vusi Twala) and Bennet Mafenuka

Pyramid Mag: What is the vision behind the brand, and what goals have been achieved so far? 

Vusi Twala: THE BIGGEST GOAL WE HAVE ACHEIVED SO FAR IS STARTING. We have struggled to even get to the printing stage for all these years due to our private lives, our careers and general interests. We have tried to start this for years with no success due to all the aforementioned. Our vision is QUALITY! QUALITY! QUALITY!  We intend to STAND ABOVE ORDINARY CLOTHING BRANDS by really taking notes of their MISTAKES. We need to be in the closets for the longest, be in the backs of our clients the longest, and also bearing in mind be stylish while doing this. 

Pyramid Mag: What makes your brand different from anything that is out there?

Vusi Twala: The approach to the industry.  We want the client to feel the thread, adore the packaging and brag about us. We’re proud of the brand but so is any other brand owner. QUALITY aspect aside, the name of the brand says it all and the 1st two designs are just the umbrella of a lot more storytelling line drops that will be ringing the right bells.

Pyramid Mag: What is it that people gain when they buy your brand?

Vusi Twala: It’s just the beginning with just under literally 20 followers across all the social platforms. We have noticed that we are being seen by a lot more viewers just not subscribers and buyers. We were only supported by our immediate circle of influence, however, in a recent study we were enlightened that that’s how it all starts… but anyway we have ran completions for free merchandise and are currently on a verge of starting a partnership with Lesedi la Bokamoso Wellness Center in Sharpeville with just the little that we have. We can only imagine the influence we can bring to the community once the ball starts rolling. 

Pyramid Mag: Where can people buy and how can they place orders?

Vusi Twala: Our merch is readily available on YAGA, which is the fastest growing marketplace for loved fashion in South Africa and Estonia. YAGA launched a pilot in Tallinn, Estonia and expanded to South Africa in early 2020 where YAGA shortly became the number one choice for South Africans for selling their fashion pieces online. Here is a link to our YAGA store

https://www.yaga.co.za/clothing-beyond-ordinary

We also have a WhatsApp Business line 0782163924 for orders and obviously a simple DM ON ALL OUR SOCIAL MEDIA PLATFORMS

FACEBOOK: Clothing Beyond Ordinary

TikTok: cbo_90

Instagram : clothing_beyond90

Pyramid Mag: What is your strategy to counter the current economic outlook where there’s less money to spend in people’s pockets?

Vusi Twala: Truth be told. People need clothes on their backs. That is a common need, and 70 percent of the youth is obsessed with brand and are clearly not in the “I CARE ” state of awareness. They just want what they want. So we just cater to their desires while expressing positivity and sending a unique message through our clothing brand. That an individual is beyond ordinarily.  So to answer the question there is no strategy to counter attack the economy yet. Maybe once we have established ourselves and our power. 

Pyramid Mag: With the festive season coming up, what is in store for the brand that people can look up to?

Vusi Twala: Collaborations with our beloved Vaal artists and a few giveaways. We have noticed that brands love the influencer wearing their brands approach. We are not ordinary so we would rather give our merch to the public since they are the customer we serve them. 

Pyramid Mag: What are your views on the current state of #VaalHipHop? 

Vusi Twala: Touchy subject.  Major personal views that aren’t popular with the today scene. In a nut shell I AM NOT NEW SCHOOL AND I REALLY CAN SUPPORT IT UP TO SO FAR. I’m just not into what it’s become… I mean literally cats are bending over backwards to please the popular demand. Do what you gotta do I’m just not into commercial Rap.